Digital Strategy for the Restoration Industry, from Web Presence to Pay-Per-Click
Presenter: Shane Jay Hayes, Chief Information Officer of Net Claims Now
Shane Jay Hayes is a Google Partner certified in Search Advertising, Display Advertising, Video Advertising, Google Analytics and Google Apps for Work. Additionally he is a Bing Accredited Ads Professional with over fifteen years building and delivering Digital Strategy products for a wide variety of clients.
Presentation Description: The presentation will be in four sections. Design, Optimize, Socialize and Advertise.
Section One: Design
This section will covering the considerations that must be made when designing your web presence for the modern web. It will go over the current standards of design, calls to action and how to properly design a site for emergency services. It will also cover the types of content restoration sites should include and how to optimize the on page SEO to achieve the best Google ranking.
Section Two: Optimize
This section will go over steps to optimize your web presence for emergency services. It will include simple click to call link building, image optimization and the theory behind restoration sites. We will also go over features that are proven to work and discuss features that don't work. We will also discuss organic page ranking and how to make the Google Algorithm love you.
Section Three: Socialize
In this section we are going to talk about the interaction of social media and your website. What social media is and what it is not. What it will do for you and what it won't. We will talk about easy ways to integrate social media into your site and your daily business operations. We will also cover the very important Google My Business product and discuss how it affects not only your local search ranking but also you Google Maps listing and more.
Section Four: Advertise
In this section we will discuss the unique challenges facing restoration professionals using pay per click for emergency services. We will talk about what pay per click advertising can do for the professional and what it can't do. We will talk about the unique requirements of a PPC provider and the industry. We will also discuss the best methods to optimize your ROI and reduce your CPA.